Sales of Consoles Xbox and PlayStation in the USA Have Fallen to Multi-Year Lows

According to Circana's retail monitoring data, the decline in Xbox console sales in physical terms was the minimum result in the entire history of observations. For PlayStation, this is the worst indicator since 2013.

The average actual purchase price of a new Xbox console in the USA from January to August 2026 was $529, up 26% from last year. The average cost of PlayStation increased by 20% and reached $597. According to analysts, both marks were record-breaking for the US console market.

Circana's senior director and analyst, Mat Piscatella, noted that consumer price sensitivity has become a serious obstacle for the industry, and the US hardware market has not been in such a vulnerable position since the early 1980s. One of the reasons for the rise in device prices, market participants call the increase in prices for memory and data storage components due to competition with data processing centers for AI.