Mirziyoyev signs law requiring risk warnings in loan advertisements

The law amends Article 43 of the Law "On Advertising" dated June 7, 2022. Under the new rule, advertisements for loans, including microloans, must warn that default on debt obligations may result in financial risks for the borrower. At least 10% of the main space and airtime of an advertisement is allocated for this warning, meaning the requirement applies to print materials as well as audio and video clips.

According to the document's text, the warning requirement will come into force three months after the law takes effect, while the remaining provisions are effective from the date of official publication. The amendments passed the Legislative Chamber on April 14, 2026, and were approved by the Senate on August 7.

The law also classifies information on improving insurance literacy as public service information. In Article 20, the circle of public service advertisers is expanded: authorized sectoral bodies are added to individuals and legal entities. The Central Bank of Uzbekistan, the National Agency for Perspective Projects, the Committee for the Development of Competition and Consumer Protection, and other relevant organizations are responsible for enforcing the law and explaining it to the public.

The Central Bank approved separate requirements for loan advertising and bank contracts in late September. Under these rules, a risk warning must be placed on the first page of a loan agreement before the main text and occupy at least 30% of the page's main area.