OpenAI to Start Testing Visual Advertising in ChatGPT
OpenAI will start testing visual advertising in the free version of the ChatGPT chatbot in the US at the end of October.
OpenAI will start testing visual advertising in the free version of the ChatGPT chatbot in the US at the end of October. The company announced this in its blog.
At the initial stage, graphical ads for goods and services will be displayed only when generating images. The company noted that ad blocks will be placed separately from the created images and will not affect the service's responses.
The testing of the new format will be carried out with a limited circle of advertisers. At the same time, the system provides for restrictions: ads will not be displayed in conversations on sensitive topics or in situations of emotional vulnerability of users.
OpenAI first introduced advertising in ChatGPT in February 2026, placing text-sponsored blocks under the dialogue window. For subscribers of the Plus, Pro, and Enterprise tariff plans, ad display remains disabled.
What it means
The changes will affect the free ChatGPT tariff: from the end of October in the US, when generating images, visual advertising will start appearing, while for paid subscriptions Plus, Pro, and Enterprise, the service will remain ad-free.
Sources
- Hi-Tech Mail: ChatGPT начнет показывать больше рекламы media outlet
- iXBT.com: OpenAI начнет показывать в ChatGPT визуальную рекламу media outlet
- Kod.ru: В ChatGPT появятся визуальные рекламные объявления media outlet
- 3DNews: В ChatGPT станет больше рекламы — OpenAI начнёт показывать её во время генерации изображений media outlet
This article was prepared with the help of AI and translated from the Russian original. Spotted an error — let us know.
Published 6 October 2026, 06:00 · No updates · Russian original
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