Bloomberg: new head of Apple personally curates company's design studio

According to Bloomberg, Teruns spends time in the design studio several times a week, and sometimes visits it multiple times a day. The previous head of the company, Tim Cook, as sources of the publication note, appeared in the studio for about an hour once a month.

Teruns, who officially headed Apple on September 1, received control over the directions of industrial and interface design even before his appointment as CEO - after the departure of operational director Jeff Williams. At the same time, the corporation is not conducting a search for a separate external design director who would combine the supervision of hardware design and software interfaces, as it was before the departure of Jony Ive in 2019. Currently, the industrial design direction is headed by Molly Anderson, and the Human Interface team is headed by Steve Lemay.

The publication notes that Teruns also continues to closely interact with the director of hardware technologies Jony Srouji and the head of hardware engineering Tom Maribom. The top manager has largely left questions of supply chains and finance to the profile leaders of the subdivisions.